ON-TIME EDGE

BRAND IDENTITY DESIGN // AGENCY WORK // MUHLENHAUPT + COMPANY // 2019

the challenge

Celero Optima consists of consultants, project managers, and trainers helping you manage the constraints that get in the way of on-time delivery. The Celero Optima team is looking for an updated brand image and name to give them an edge in their business.

The approach

Our team went through a rigorous naming process. Through the initial client research phases we found that one of their client’s largest pain points was having their materials and products delivered on time. Based on this research, we curated On-Time Edge as the new brand name. With the new name, we set out to create an updated mark that represents the speed and efficiency the OTE team can bring to your business.

Our team curated all new brand assets both print and digital. Final deliverables included: trade show signage, stationery sets, direct mailers, website, presentation slide deck templates, brand posters and custom LinkedIn ad campaigns.

The Results

The refreshed brand identity and imagery increased brand awareness and recognition by 55%. Our LinkedIn ad campaigns had reached top supervisors from companies such as Boeing and GE.