DAZBOG VODKA

BRAND IDENTITY DESIGN // AGENCY WORK // MUHLENHAUPT + COMPANY // 2019

the challenge

Create an attractive packaging system for an alcoholic beverage or spirit.

The approach

Dazbog Small Batch Vodka is based on a sun god in Slavic Mythology. During my preliminary research, I found an ancient amulet with an interesting mark on it which influenced my design decisions throughout the process. I used a gradation of color to symbolize the rising sun god. In addition to this, I gold foiled the front and back of the labels.

The Results

A sandblasted, gold-foiled glass bottle representing the Slavic sun god, Dazbog. Wood-fired porcelain shot glass courtesy of Andrew Snyder.